02 · Lead Growth

Customer acquisition for local service businesses.

Local search, paid search, organic, outbound, and review signal. Conversion-tracked. Reported weekly.

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Channel mix · indicative

Where qualified leads originate

Sources tracked5 channels
Reporting cadenceWeekly
Attribution stackGA4 + CRM

Local search (GBP)High

Organic webMed-High

Paid searchHigh

Email / nurtureMedium

Referrals + reviewsMedium

Channel weighting is indicative — results vary by category, geography, and budget.

Digital channel context

The data, from independent sources.

Buyer behavior from BrightLocal, Google, WordStream, and Litmus.

Baseline

Word-of-mouth only

Trusted, but limited to existing customer networks.

Share of US sales ~13%¹

Discoverable by new customers very low

Measurable conversion manual

After

Website + channel mix

Google profile, conversion-focused site, paid search, email, and review flow.

Search before buying local 97%²

Trust online reviews 76%³

"Near me" → visit within 24h 76%⁴

Paid-search avg conversion 6.4%⁵

Email marketing ROI $36 : $1⁶

Verified GBP profile lift 5–7×⁷

Engagement Labs & Keller-Fay Group (2017), referenced in McKinsey's word-of-mouth research.
BrightLocal, Local Consumer Review Survey 2024.
BrightLocal, 2024 — trust in online reviews vs personal recommendations.
Think with Google — "Mobile in-store research" / "near me" search behavior.
WordStream / LocaliQ Search Advertising Benchmarks 2024.
Litmus, 2022 State of Email Report.
Google Business Profile documentation — verified-profile engagement.

Channels we operate

Outbound

Targeted contact lists for B2B service categories, sourced, enriched, and sequenced through compliant email and LinkedIn flows.

Volume40–250 contacts / week
Industry avg reply rate1–8%^*
Best fitB2B services, commercial trades

Paid demand

Google Search, Maps, and sponsored social, built on the website's conversion flow with proper tracking (GA4 + offline conversions) before any spend goes live.

Local-search avg CPC$1–$4 (most categories)^*
Avg conversion rate6.4% (services)
Best fitAnyone with margin per job

Local presence

Google Business Profile, citations, on-page local SEO, review acquisition, and the structured-data work that gets a business surfaced on "near me" searches.

Consumers searching local97%
Trust in online reviews76%
Best fitAny business serving a defined area

^*Ranges are from industry benchmarks (LocaliQ 2024, BrightLocal 2024, WordStream 2024) — not project guarantees.

Pricing

Priced by market, channel mix, and responsibility.

Local Presence from $200/mo Google Business Profile cleanup, citations, reviews, on-page local SEO. Best entry point.

Growth Mix from $600/mo Adds paid search operations, conversion tracking, and weekly reporting.

Performance quoted after tracking Reduced retainer plus a per-qualified-lead fee. Available once attribution is reliable.

Pricing is a starting point. Scope, geography, category, tracking quality, and responsibility change the final quote. Ad spend is billed separately, direct to the platform.

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